PresentsScale Your Way to Freedom
Plan and Execute Your Escape
Feeling trapped inside your own business? This is the 10-session program — 1 onboarding call, 8 one-hour coaching sessions and 1 completion call — for owner-operators who are done being the bottleneck in the company they built.
You already know this feeling.
The phone goes off at 5:40 a.m. before your alarm does. You are the estimator, the dispatcher, the closer, the HR department and the guy who locks the door. Revenue is up and somehow there is less money. You have not taken a real week off in years, and the one time you tried, you spent it on the phone in a parking lot.
You didn't get into this to build a job with worse hours and more liability. You got into it for freedom. Somewhere along the way the business stopped serving the life and the life started serving the business.
You are not lazy. You are not failing. You are unstructured — and that is fixable.
8 Sessions. One Escape Plan.
Every session includes teaching, a build-it-this-week exercise set, and reflection work. You finish with a written SOP Manual your company can actually run on.
You didn't build a business. You built a job that owns you.
Face the real numbers, the real hours, and the real reason nothing moves without you. Then write the mission, vision and values the whole climb hangs on.
Hope is not an operating model.
Three-year revenue projections, profit allocation, and a capacity-driven scaling model that builds your Year 1, Year 3 and Site Model org charts from the math — not the company that's drowning you.
If it only lives in your head, it dies with your attention.
Turn tribal knowledge into written process. Start the SOP Manual that eventually runs the company when you're not in the room.
Culture is what you tolerate on your worst day.
Define the code, hire against it, onboard into it, and stop pretending a values list on the break room wall is doing any work.
Discipline got you here. It cannot carry them.
Refill your own tank on purpose, learn to read the temperature of your team, and flip the praise-to-correction ratio that's making the building heavy.
Nobody who works for you is an entrepreneur.
Become the leader people aren't afraid to look stupid around. Teach the why, not just the what — and build a workforce that adjusts without calling you.
What you tolerate is your approval.
Anger is fear. Courage is calm. Point at the system instead of the person, and finally hold the standard without blowing up the room.
The company is a mirror.
Recruit on the world stage, run reviews on numbers instead of moods, and finish the legacy document that makes the standard permanent.
What You Walk Away With
A written mission, vision and values
The code the company is actually held to.
Three-year revenue and profit plan
Including how every dollar gets allocated.
A three-year scaling model with Year 1, Year 3 and Site Model org charts
Capacity, revenue, payroll and hiring order — every seat priced and funded.
Documented core systems
The processes that stop living only in your head.
A teaching plan for your top failures
The ten problems that keep coming back.
A metric-based review system
Accountability without the emotion.
An onboarding protocol
So culture survives every new hire.
A finished SOP Manual
Signed by the team. The standard that holds.
Choose Your Path
Self-paced access, or live guidance from founder Chad McClain.
Full program access. Work through all 8 core coaching sessions of the 10-session program on your own schedule.
- ✓All 8 core coaching sessions (of the 10-session program)
- ✓Every exercise & worksheet
- ✓Reflection journal
- ✓Lifetime access
(payment plans available)
14-day satisfaction refund, no questions asked.
Or pay monthly with Affirm or Klarna at checkout — from about $219.75/mo.
The complete 10-session program with Chad McClain: 1 onboarding call, 8 one-hour live group coaching sessions and 1 completion call.
- ✓Everything in Self-Paced
- ✓10 total sessions: 1 onboarding + 8 coaching + 1 completion
- ✓1-hour live group session per module
- ✓Owner peer accountability
- ✓Direct Q&A with Chad
A 30-minute call to determine which track fits — group or private. No pitch. If it's not a fit, I'll tell you. Times shown in your local timezone; you can change it in the booking window.
Already know it's a fit? Skip the call and enroll.
The Lifeboat Guarantee
Do the work — every exercise, your SOP Manual, your weekly team meeting — and if you haven't pulled 20 hours a week off your calendar by day 90, I coach you free, every week, until you do. I don't get to quit on you because the calendar ran out.
14-day unconditional refund on every tier. After day 14, the Lifeboat Guarantee governs Private.
(payment plans available)
Or pay monthly with Affirm or Klarna at checkout — from about $703.92/mo.
The complete 10-session program privately with Chad: 1 onboarding call, 8 one-hour individualized coaching sessions and 1 completion call.
- ✓Everything in Self-Paced
- ✓10 total sessions: 1 onboarding + 8 coaching + 1 completion
- ✓Private 1-hour coaching per module
- ✓Your plan, reviewed line by line
- ✓Direct access to Chad
A 30-minute call to determine which track fits — group or private. No pitch. If it's not a fit, I'll tell you. Times shown in your local timezone; you can change it in the booking window.
Already know it's a fit? Skip the call and enroll.
Built by an Owner-Operator
Chad McClain built Maverick Leadership for the people carrying payroll. This is not theory from someone who has never signed the front of a check — it is the structure, the systems and the hard conversations that took a business off one person's back.
Scale Your Way to Freedom is not about working harder. It is about building something that finally works without you.